> KPMG > Transformation story: Plot a course to growth with digital

Transformation story: Plot a course to growth with digital

Published By: KPMG
KPMG
Published:  Jun 06, 2019
Length:  4 pages

Traditional strategies for driving sales are no longer enough.  Brands that only connect with customers on a transactional basis are losing out to more innovative brands that create a richer experience for customers.

Read this story to find out:
how we developed a digital strategy to restore growth to an iconic sporting brand
how data can drive a dynamic connection with customers and create new opportunities for growth
key principles for developing your own digital strategy. 



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