> ChannelAdvisor > What's Next for Brands in E-Commerce

What's Next for Brands in E-Commerce

Published By: ChannelAdvisor
Published:  Aug 21, 2018
Length:  7 pages

As e-commerce continues to grow at a remarkable rate of 24%, manufacturers are faced with whatís arguably the biggest challenge yet: How to create meaningful connections with consumers while simultaneously maintaining relationships with retailers and minimizing channel conflict. It may be new territory, but armed with the right knowledge and tools, itís possible to create a successful mix of digital marketing, selling and fulfilling activities. In this white paper, we cover the four critical components that all brands should be watching, including: 

- Relationships with retailers

- Connections with consumers

- The importance of quality of product content 

- How to maximize sales on marketplaces