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Using Hybrid Cloud Capabilities for True Omnichannel Marketing

Published By: SAS
SAS
Published:  May 24, 2018
Length:  13 pages

Implementing omnichannel marketing is often difficult, especially when using digital channels. Most products designed for digital channels lack the ability to integrate with traditional channels that have on-site processes and data. SAS Customer Intelligence 360 enables businesses to use both cloud and on-site channels and data. This integration is possible because of SAS software’s hybrid cloud architecture.



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