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Are you Writing the Right Checks to Win Customers

Published By: KPMG
KPMG
Published:  May 08, 2018
Length:  12 pages

Geographical entry points are dwindling, and stores are closing faster than they are opening. The ability to make new markets with product innovation has been largely co-opted by new brands with specific, differentiated attributes. And, like every other business, CPGs are dealing with the demands of digitally adept consumers whose best customer experiences have become what they expect from every customer experience.



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