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Account-Based Marketing: The Next Generation of B2B Marketing Automation

Published By: Oracle OMC
Oracle OMC
Published:  Nov 30, 2017
Length:  2 pages

Your marketing budget and sales staff provide a finite set of parameters around how your business creates revenue. You need a way to get the most out of them while delivering on the
brand promise and experience your customers expect.

Enter Account-Based Marketing (ABM), the truest way to align your sales organization and marketing operations to drive holistic account interactions that yield higher returns. It’s the next
generation of B2B marketing automation.

According to Demandbase, “ABM is the process of identifying the companies most likely to buy, and then marketing to them. B2B companies understandably want to focus their marketing dollars on accounts with the highest potential to deliver sustainable revenue.”



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