> UBM Technology > Betting On Your Brand: Using The Trifecta of Content, Media and Events to Build a Winning Tech Brand

Betting On Your Brand: Using The Trifecta of Content, Media and Events to Build a Winning Tech Brand

Published By: UBM Technology
UBM Technology
Published:  Oct 19, 2017
Length:  12 pages

Is your tech brand set up for success?

Your brand is one of your company’s most valuable assets. In fact, 60% of B2B buyers say that they’re more likely to purchase from a brand that they know and feel a connection with, even if it costs more.

To succeed at B2B tech marketing, you’ve got to work on building your brand and that takes an integrated approach that’s built around the marketing trifecta: content, media, and events.


LEARN HOW TO:
  • Decode and define your tech brand
  • Get noticed through content
  • Distribute content through media
  • Use content to support your events



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