> IBM > Redefining Markets Insights from the Global C-suite Study – The CMO perspective

Redefining Markets Insights from the Global C-suite Study – The CMO perspective

Published By: IBM
IBM
Published:  Jul 14, 2017
Length:  20 pages

Today’s CMO is responsible for selling experiences, not just products. Two-thirds of our respondents regard developing deeper, richer customer experiences as their top marketing priority. Learn how Torchbearer CMOs are meeting these expectations and expanding their roles by putting the entire customer journey first.



Tagstechnology advances, convergence, personalized customer experience, customer interaction, predictive analysis