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The Ultimate Guide to Content Experience

Published By: Uberflip
Uberflip
Published:  Jun 30, 2017
Length:  66 pages

The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience.

Your content experience is the environment in which your content lives, but it’s also so much more than that. It’s the place where all the user action takes place. It’s where a visitor converts to a lead, and where you can measure your content’s effectiveness across the entire buyer journey.

If you want to improve your content’s performance, you can’t afford to ignore your content experience any longer. In this eBook, you’ll learn:

  • Why you need to start focusing your content marketing efforts on optimizing your content experience
  • How to build a high converting content experience
  • How a well-optimized content experience can help enable content to be used across your entire B2B organization



Tagscontent experience, ebook, performance, environment, visitor converts to lead