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How Technical Teams Can Talk to Marketing about Online Video Platforms

Published By: Brightcove
Brightcove
Published:  Mar 21, 2017
Length:  3 pages

Easy transcoding, good APIs, scalability, easy user interface, innovative product roadmap. If you’re an IT person or web developer in charge of purchasing an online video platform (OVP) for your company, these are likely key items on your solution checklist. Before you narrow down OVP solutions, you might need buy-in from your marketing colleagues, or they might have come to you asking for help in choosing a video platform in the first place. Either way, chances are their eyes will glaze over if you talk to them about the technical reasons to buy an OVP.

So to help you talk to your marketing colleagues in terms they care about, we’ve put together a list of questions that marketers want answered when it comes to video marketing in general, choosing an online video platform, and why Brightcove is the right choice.



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