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The Experience Revolution: Mobilizing to Win

Published By: IBM
Published:  Feb 28, 2017
Length:  24 pages

Technology has always enabled companies to reinvent how they engage with customers. But now we are seeing a profound shift the convergence of physical and digital customer interactions which is fundamentally changing how customers will interact and transact with brands and businesses everywhere. To better understand these dynamics, the IBV is conducting a Customer Experience (CX) study, published as a series, with multiple reports organized by topic.

Tagsmobilization, customer experience, customer engagement, customer interaction, ibv, ibm