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The Science of Customer Insight

Published By: IBM
Published:  Jul 19, 2016

Learn new ways of analyzing digitally connected customers-from dynamic segmentation to the use of advanced analytics. With predictive tools, banks can analyze transactions and spending behavior to better understand customer needs, anticipate life events, and provide a unique experience.

Tagsibm, banking, finance, consumer insights, business intelligence, business anlytics, knowledge management, enterprise applications