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Good Apps Are Not Good Enough

Published By: IBM
Published:  Apr 28, 2016

Why good mobile apps are not good enough: Measure and move your mobile app to greatness

Many business leaders in the Forrester survey were unaware of what consumers really wanted from a mobile app. For example, many customers wanted a reliable app that didn't drain their batteries, while business leaders thought customers preferred apps with all the “bells and whistles.

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