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5 Keys to Sports Fan Insight

Published By: IBM
IBM
Published:  Apr 21, 2016
Length:  1 pages

Industry analysts expect North American sports industry revenue to grow at a compounded annual rate of 4.8% to reach $67.7 billion by 2017, with customer-generated data the most collected type of external data.1 IBM Fan Insight, a software as a service-based solution available in the IBM Softlayer Cloud, and offers sports teams the breakthrough customer intelligence they need to lead in their industry.



Tagsibm, sports marketing, sports industry, fan insight, kpi dashboard