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Social Insights Drives Intelligent Decisions

Published By: Meltwater
Meltwater
Published:  Apr 13, 2016

Social intelligence has its roots in PR crisis monitoring and trend tracking. While these use cases havenít gone away, brands are starting to leverage social insights to inform product development, campaign content, measure campaign success, and more. 

But getting the data organized and working for you isnít as easy--it requires designing a purpose, involving the right people, choosing a platform, and developing or refining processes.

Watch this webinar from Forrester analyst Sam Ngo and learn how social insights can move the needle on business objectives across your organization.



Tagsdata management, business practices, internet, marketing, best practices, public relations, communications