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Modern Customer Service Are you outpacing your executive peers?

Published By: Oracle Service Cloud
Oracle Service Cloud
Published:  Mar 23, 2016
Length:  38 pages

For the most part, even companies using sophisticated technology to provide consistent access and answers across channels still view customer service through a traditional lens of serving the needs of the customeródespite its usefulness in marketing, building brand equity, up- and cross-selling and driving loyalty, as well as capturing the voice of the customer for product and service improvement and new product and service ideas. Even when serving customers is seen as a strategic goal for the entire organization, few companies seem to be leveraging customer service as a true organizational



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