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STORES: Pursuing Personalization

Published By: IBM
Published:  Jan 12, 2016

The core principles of retailing may remain the same but the methods by which retailers must reach out to customers are constantly evolving. As the need for real-time analytics and customer information grows more important, retailers need robust systems to manage the ever-expanding volumes of data.

Tagscustomer experience, transaction processing, omnichannel banking, consumer demands, customer interaction, shopper experience, retail