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The power of insight - Understanding consumers to deliver a seamless shopping experience

Published By: IBM
IBM
Published:  Sep 30, 2015
Length:  23 pages

In this ebook, a wide range of experts-including clients, a leading author, analysts, millennials and IBM thought leaders- share their insights about how to capitalize on real-time offers, deliver true omnichannel experiences and appeal to the millions of millennial and millennial-minded consumers whose wants and needs are setting the agenda.



Tagscustomer experience, transaction processing, omnichannel banking, consumer demands, customer interaction, shopper experience