> Act-On > The Business Case For Marketing Automation

The Business Case For Marketing Automation

Published By: Act-On
Published:  Apr 20, 2015
Length:  47 pages

Marketing automation delivers a multitude of advantages and opportunities, including improved operational efficiencies, reduced costs, marketing and sales alignment, more (and more qualified) leads, and increased revenues. To reap these – and more – benefits, you’ll need to convince the executive team that adopting automation technology is the right thing to do. This eBook will help you create a compelling case.

Tagsact-on, marketing, automation, business, crm, efficiency, sales