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Getting to the Need

Published By: IBM
Published:  Feb 04, 2015
Length:  16 pages

Driving the right interaction at the right time.

This paper examines the need to uncover and understand the dynamic roles and changing needs of individuals, the importance of synchronizing interactions with these changing needs, and how predictive analytics can drive customer intimacy by facilitating 1:1 interactions.

Tagspredictive analytics, customer interaction, crm, business analytics, marketing attributes