> Workfront > How to Fuel Production Without Killing Creativity: Work Management for Creative Services

How to Fuel Production Without Killing Creativity: Work Management for Creative Services

Published By: Workfront
Workfront
Published:  Nov 05, 2014
Length:  9 pages

Most marketing executives know that the creative process is central to their success. Branding, design, messaging, campaigns—so much of what a marketing organization does depends in large part on the work of its most imaginative, innovative employees.

And this process doesn’t stop with marketing. Asked by IBM to cite the one attribute deemed fundamental to their long-term profitability, 1,500 global CEOs answered: creativity. Or as author and consultant Daniel Pink declared, “The MFA is the new MBA.”

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Tagsattask, creativity, marketing, innovation, mesaging, branding, design, campaigns