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Retail 2020: Reinventing Retailing Once Again

Published By: IBM
IBM
Published:  Oct 31, 2014
Length:  12 pages

This white paper from IBM and NYU Stern School of Business offers a look at retailing in the past and a glimpse at what retailing will look like in 2020, outlining the implications for retailers today. To succeed, retailers must rethink their strategies and points of differentiation; the customers of 2020 will require it.



Tagsretail strategies, consumer shift, customer experience, retail industry