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Enhanced 360 Degree

Published By: IBM
IBM
Published:  Oct 01, 2014
Length:  15 pages

How can organizations tap into the vast flow of data, weed out the information that matters, and then link that meaningful sentiment to specific customers? This ebook explores how an enhanced 360-degree view of the customer optimizes and facilitates more personalized customer interactions.



Tagsmarketing, business strategy, customer service, big data, it management, best practices, business process management, customer experience management