> IBM > From Transactions to Relationships: Connecting with the Transitioning Shopper

From Transactions to Relationships: Connecting with the Transitioning Shopper

Published By: IBM
IBM
Published:  Aug 06, 2014
Length:  12 pages

While the store remains the cornerstone of the shopping experience, our survey of more than 26,000 customers across a range of grocery and non-grocery retail categories, reveals that today’s empowered consumers are increasingly comfortable purchasing through multiple retail channels. The much discussed trend of "Showrooming," threatens to fragment hard-earned customer loyalty. Retailers can convert the threat to opportunity by making their customers "sticky" through a seamless omni-channel approach that provides consistency, convenience and a superior shopping experience across every consumer touch point.



Tagsibm, retail, transactions, relationships, shopper, store, retail channels