> CatapultWorks > B2B Marketing's Big Bang. Integrating Brand and Demand.

B2B Marketing's Big Bang. Integrating Brand and Demand.

Published By: CatapultWorks
CatapultWorks
Published:  Apr 30, 2014
Length:  14 pages

In a B2B era saturated with talk of hyper-informed customers self-navigating the fabled buyer’s journey using multiple interconnected channels and devices, one topic remains steadfastly critical: branding. Despite dazzling new cosmos of B2B marketing, branding more than ever is central to B2B sales.



Tagscatapultworks, marketing, informed customers, branding, b2b marketing, b2b sales, buyer's journey