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How banks can use customer profitability analytics to thrive in uncertain times

Published By: IBM
IBM
Published:  Apr 29, 2014
Length:  9 pages

Customer Profitability Analytics enables banks to analyze customer, account, product, and transaction data and apply costing models to determine a bank-wide view of profitability. Applying predictive analytics, they can model future behavior and derive a lifetime value for each customer.



Tagsibm, banking, customer profitability, customer profitability analytics, transaction data, predictive analytics, customer behavior, business analytics