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Marketing: Connecting with the Chief Executive Customer

Published By: IBM
IBM
Published:  Apr 22, 2014
Length:  18 pages

CMOs and their marketing teams are squarely in the spotlight as organizations look to them to chart a course across today’s turbulent landscape. The pressure is intense, the scope of the challenge unprecedented.



Tagsibm, marketing, marketing strategy, marketing performance, digital marketing, smarter commerce, profitability, customer, customer engagement