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Revenue Success: Sales and Marketing Alignment

Published By: Marketo
Marketo
Published:  Mar 13, 2014
Length:  11 pages

In order for enterprise companies to be successful in today’s economy, sales and marketing teams must be aligned. Both departments must come together to develop strategies, processes and best practices to pave the foundation for collaboration. Understanding what marketing will provide and what to expect from sales is the first step. Use this playbook to begin your aligned lead generation efforts today.

In this Enterprise Playbook, we'll cover:

  • How enterprise sales and marketing teams can form an agreed-upon definition of a "good lead"
  • How to coordinate the lead handoff process from marketing to sales
  • How to create and enforce a Service Level Agreement
  • Why team integration, communication, and accountability are the keys to achieving enterprise-level success



Tagsmarketo, sales, marketing, collaboration, sales tactics, lead generation, revenue success, team integration, middle of the funnel, bottom of the funnel, service level agreements, demographics, marketing automation, performance testing, return on investment, sales & marketing software