> Teradata > From Transactions to Interactions: The Data-Driven Marketing Opportunity

From Transactions to Interactions: The Data-Driven Marketing Opportunity

Published By: Teradata
Teradata
Published:  Mar 10, 2014
Length:  8 pages

How the following topics help marketers in a data driven way: The Rise of Big Data, Big Data Myth, Global Perspective, Strategic Alignment, Where to Begin, The Right Technology, and Customer Success.



Tagsteradata, data-driven marketing, rise of big data, big data myth, global perspective, strategic alignment, right technology, customer success