> Spredfast, Inc. > The Importance of Earned, Owned, and Paid Media For Your Social Media Presence

The Importance of Earned, Owned, and Paid Media For Your Social Media Presence

Published By: Spredfast, Inc.
Spredfast, Inc.
Published:  Feb 03, 2014
Length:  8 pages

Facebook, LinkedIn, & Twitter have become social media giants by creating new ways for people to successfully interact with friends, family, and businesses.  However, sometimes just using these social media outlets may not be enough.  The three distinct social activities that companies utilize—earned, owned, and paid media—are great ways for business’ to increase their reach.  Download this whitepaper to understand the differences between each type of media activity and see which is best for your organization in order to increase your brand awareness and best reach your target audience.



Tagsearned, owned, paid, media, social media presence, social media, audience, brand awareness, brand, facebook, twitter, linkedin, business intelligence, business metrics