> Collaborative Consulting > Big Data “Buzz”: Making Sense of Social Media and Customer Sentiment

Big Data “Buzz”: Making Sense of Social Media and Customer Sentiment

Collaborative Consulting
Published:  Dec 20, 2013
Length:  10 pages

The explosion of Big Data represents an opportunity to leverage trending attitudes in the marketplace to better segment and target customers, and enhance products and promotions. Success requires establishing a common business rationale for harnessing social media and determining a maturity model for sentiment analysis to assess existing social media capabilities.



Tagscollaborative consulting, big data, social media, customer sentiment, influence sentiment, govern sentiment, maturity model, generate revenue, media promotions, measurable influence, maturity level, data management, data center design and management, data center