> Quantcast > The Display Advertising Playbook

The Display Advertising Playbook

Published By: Quantcast
Quantcast
Published:  Oct 28, 2013
Length:  16 pages

Over the past few years, we've seen advertisers incrase their display ad spend to reach more customers online where they spend the majority of their time.

In an industry that is constantly innovating, we know the challenge to achieve higher performance goals becomes more and more difficult. If you're new to online advertising or want to improve your display performance,read our game plan for a winning display strategy.

Get the fundamentals to:

  • Understand the impact of real-time bidding (RTB)-powered display
  • Measure your campaigns beyond last click data
  • Learn more about what drives your conversions



Tagsdisplay advertising, display ad spend, ad spend, rtb, real time bidding, click data, conversions, display performance