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Appropriate Digital Marketing Attribution

Published By: IBM
IBM
Published:  Oct 15, 2013
Length:  16 pages

Eventually marketers will have access to robust warehouses of data detailing consumer interaction with online media and advertising, but the adage “you must walk before you can run” is as true in digital marketing as it is in life. Before business owners and marketers become fully equipped to benefit from complex marketing mix analyses of online and offline channels, they are well advised to address the campaign attribution problem to increase the return on their valuable dollars spent for online marketing efforts.



Tagsweb analytics demystified, inappropriate attribution models, marketing measurement systems, marketer’s dilemma, digital marketing, appropriate marketing, marketing attribution, digital analytics