> Crimson Hexagon > Old Spice Case Study: Dikembe Mutombo's 4 1/2 Weeks to Save the World

Old Spice Case Study: Dikembe Mutombo's 4 1/2 Weeks to Save the World

Published By: Crimson Hexagon
Crimson Hexagon
Published:  Oct 10, 2013
Length:  11 pages

Advertainment Requires Increasingly Intelligent Analytics

In order to develop a framework for evaluating the success of non-traditional advertising. Crimson Hexagon analyzed the online conversions surrounding the 8-bit video game released by Old Spice in Dec. 2013, in which users play the game's eponymous hero. Download this case study to learn more about their findings. 



Tagsold spice, online conversations, measuring consumer engagement