> Urban Airship > Whitepaper: The Price of Free

Whitepaper: The Price of Free

Published By: Urban Airship
Urban Airship
Published:  Oct 08, 2013
Length:  4 pages

While free apps proliferate, many fall victim to the download-try-delete cycle, making the average lifespan of an app just 30 days. How can brands keep their place on a customer's mobile device? This whitepaper discusses how an app can deliver value to maintain its place on a customer's phone, and how added value can prompt customers to share some private information and opt in to push notifications. Dig deeper into the key performance indicators (KPIs) for apps that achieve this privacy-value exchange.



Tagsmobile value exchange, mobile marketing, mobile relationship management