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How Marketing is Taking Charge: Leading the Customer Experience

Published By: IBM
IBM
Published:  Sep 11, 2013
Length:  12 pages

To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. We linked responses to public financial information to see correlation between marketing sophistication and financial performance.



Tagsmarketing, customer experience, marketing management, ibm, public financial information, financial performance, finance