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Social Business in Banking

Published By: IBM
IBM
Published:  Sep 11, 2013
Length:  6 pages

For banks, mining data from social media can be a significant way to gain insights into customer mindsets and behavior, but effectively and accurately capturing and processing this unstructured data to gain useful customer insight requires sophisticated tools and advanced analytics.



Tagssocial business, banking, mining data, social media, analytics, customer, finance