> Quantcast > Case Study: Delivering Staying Power for Palms Casino Resort

Case Study: Delivering Staying Power for Palms Casino Resort

Published By: Quantcast
Quantcast
Published:  Jul 16, 2013
Length:  1 pages

Advertising that connects placements with high-value customers during times of active consideration is essential to drive conversions at a profitable rate. Using display advertising and Facebook Exchange to find new customers, the Palms Casino Resort increased their bookings by 87% while lowering costs by 33%. Read the story to see how the Palms did it and how you could too.



Tagsfacebook exchange, quantcast, display advertising, display exchanges