> Brandwatch > Transforming Social Analytics into Competitive Advantage at Sky News Arabia

Transforming Social Analytics into Competitive Advantage at Sky News Arabia

Published By: Brandwatch
Brandwatch
Published:  Jun 20, 2013
Length:  4 pages

When it launched as a 24-hour, Arabic-language news channel in 2012, Sky News Arabia had to stand apart from more established competitors. To do it, the news outlet invested in a social media strategy, aiming to:

•    Become the fastest news source in its region

•    Increase viewer engagement

•    Extend market reach

 Sky News Arabia also needed a powerful social monitoring and analytics platform to support the strategy—and track and measure their results. Download this case study to learn why they selected Brandwatch to meet their goals.



Tagssocial media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking