> Switch Video > Explain Why, Not How: How a simple explainer video increased online conversion by 20%

Explain Why, Not How: How a simple explainer video increased online conversion by 20%

Published By: Switch Video
Switch Video
Published:  Jun 05, 2013
Length:  3 pages

In this case study we examine the explainer video for Rypple, a performance management tool. Rypple wanted a video that would improve conversion rates on their website and engage visitors in a unique way. Switch Video produced an explainer video for Rypple in their whiteboard style and developed a script that connected with viewers on an emotional level. By focusing on why people use Rypple, Switch Video was able to produce a video that clearly demonstrated that Rypple understands their customers’ needs.

Following the production process, Rypple placed the video on their home and landing pages. The video was tested against a control page and another landing page containing a  live action testimonial from Facebook. Not only did Switch Video’s landing page perform better, increasing conversions by 20%, but it also lowered the customer acquisition cost and generated leads that were more engaged and ready to use the product.



Tagsexplainer video, animated video, whiteboard video, conversion rate, landing page conversion rate, marketing video, video marketing