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Lead Nurturing: A Multi-Touch Journey

Published By: Madison Logic
Madison Logic
Published:  Jun 03, 2013
Length:  7 pages

With the right execution, an effective B2B lead nurturing program begins as soon as a prospect interacts with your content, and continues until a relationship has been built, the lead is qualified and forwarded to a sales person for follow up -  which can take months. 

However, nurturing has proven to be extremely worthwhile, as half of all buyers' inquiries eventually result in a purchase.

This white paper summarizes the key takeaways of Madison Logic's recent webinar, Lead Nurturing: A Multi-Touch Journey, which features:

Ruth P. Stevens, Adjunct Professor, Columbia Business School; Author, Maximizing Lead Generation: The Complete Guide for B2B Marketers

Erik Matlick, CEO Madison Logic

Lana McGilvray, (Moderator) Principle, Blast PR



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