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Market Focus Report - Mobile and Social CRM Guide

Published By: Salesforce
Salesforce
Published:  Mar 19, 2013
Length:  6 pages

Adding mobile access and social collaboration to CRM delivers significant benefits. In a survey of CRM decision makers, Nucleus found that providing sales people with mobile device access to CRM drives a 14.6 percent productivity increase, and adding social drives an additional 11.8 percent productivity boost. Given the significant ROI opportunity, all organizations should consider mobile and social CRM adoption.



Tagssocial, mobile, crm, roi, research