> Quantcast > Display Ad Clickers Are Not Your Customers

Display Ad Clickers Are Not Your Customers

Published By: Quantcast
Quantcast
Published:  Mar 11, 2013
Length:  5 pages

Relying on clicks to drive conversions for display advertising is often a dead end. Consumers most likely to click on display ads are often vastly different from your best-performing customers. Read why optimizing display campaigns for clicks often means anti-optimizing for sales and how to focus on what really matters for ad effectiveness.




Tagsdisplay advertising, attribution, quantcast, prospecting, clicks, conversion, cpc, last touch, real-time bidding, rtb