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Free White Paper: Drive Marketing ROI with an Efficient Lead Nurturing Program

Published By: Neustar
Neustar
Published:  Mar 04, 2013
Length:  6 pages

Marketers generate mass amounts of lead inquiries that go ignored leaving wasted opportunities sitting in forgotten databases. This is a huge opportunity for marketers to quickly and easily improve their process. By executing a disciplined and consistent inquiry nurturing program, these schools can drive higher enrollments at a lower cost.

A normal, rules-driven nurturing program needs to consist of the right tools, channels and messaging, as well as determining when and how often to leverage each. Learn more about how to implement a successful inquiry nurturing program through commitment to consistency and dedication to frequency.



Tagsprospective student, inquiry nurturing program, nurturing program, higher education, lead scoring, segmentation, lead conversion, nurturing strategy, enrollment, business to consumer, b2c, school, prospective students, data management