> Neustar > CMO's Guidebook to Target and Acquire the Multi-Channel Insurance Customer

CMO's Guidebook to Target and Acquire the Multi-Channel Insurance Customer

Published By: Neustar
Neustar
Published:  Feb 27, 2013
Length:  8 pages

Today’s insurance consumer is a multichannel shopper, utilizing Internet, phone, mail and face-to-face interactions to collect critical buying information. This white paper offers solutions to identifying, verifying and qualifying these consumers and learn how to:

•Assess the opportunity for a given product
•Determine households that are the best targets
•Develop a cohesive message that resonates across all channels



Tagsweb optimization, visitor experience, website customization, offer customization, website segmentation, marketing analytics, site personalization, site optimization