> Epsilon > Unlocking the Mystery of Predictive Modeling for Retailers

Unlocking the Mystery of Predictive Modeling for Retailers

Published By: Epsilon
Epsilon
Published:  Oct 19, 2012
Length:  8 pages

In the world of marketing, crystal balls don't work. But retailers have one tool at their disposal to help them gain insight into how their customers might behave in the future - predictive modeling. Retailers that use customer transactional data to their advantage, coupled with other database elements, can learn how to build solid customer relationships and strengthen their ROI.




Tagsmodeling, epsilon, marketing, marketing research, roi, transactional data