> Oracle > Improve Sales and Marketing Alignment to Generate Better Business Results

Improve Sales and Marketing Alignment to Generate Better Business Results

Published By: Oracle
Oracle
Published:  Dec 13, 2011
Length:  5 pages

Sales and marketing personnel are feeling the pressure to do more with less. The proliferation of information in the marketplace has changed the way people buy products. This "new normal" of real-time buyer-driven world calls for even greater alignment between sales and marketing in order to stay competitive. In this white paper, Internet.com explores how businesses can leverage the latest integrated sales and marketing solutions improve the effectiveness of both teams in an increasingly challenging environment.



Tags3-5542285808, application integration, application performance management, best practices, customer interaction service, customer relationship management, customer satisfaction, customer service, ebusiness, enterprise resource planning, enterprise software, product lifecycle management, project management, return on investment, risk management, sales & marketing software, total cost of ownership