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Perfecting the Right Next Offer

Published By: IBM
Published:  Jun 25, 2012
Length:  6 pages

Explore the four stages to transforming an organization from a traditional marketing communicator to a customer-centric communicator.

For some time, there has been a lot of talk about customer-centric marketing and a lot of wishful thinking that your own organization can be magically transformed into a company that demonstrates that you know your customers as friends.

This transformed company continually proves that it values the customer's time and attention, and is consistently committed to communicating offers that are relevant only to a particular customer's needs.

Tagsretail, ibm, marketing, pinpoint, customer service, offer, online, digital