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Demystifying Real-Time Intelligence

Published By: Aprimo
Published:  May 01, 2012
Length:  7 pages

The real-time buzzword is back. Marketers, vendors, and service providers use this term in a variety of scenarios to describe technologies, analytics, customer service, and processes. In this report, Forrester outlines how firms should evaluate the need to build an agile and real-time environment using a combination of analytics, technology, and business processes.

Tagsaprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy