> Aprimo > Managing Your Marketing Dollars: Cost Effective Way to Measure Your Spend and ROI

Managing Your Marketing Dollars: Cost Effective Way to Measure Your Spend and ROI

Published By: Aprimo
Aprimo
Published:  Apr 09, 2012

Consumer packaged goods (CPG) companies often face tough challenges in tracking discretionary spend across so many proliferating channels, allowing money to leak out before even knowing there is a hole that needs to be patched.

Listen to this podcast and hear how marketers can get a 360 degree view into spend - from planning to execution and measurement - across all discretionary channels.



Tagsaprimo, marketing, customer relations, crm, customer satisfaction, customer data, roi, marketing strategy