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European Consumer Views of E-Commerce: A Consumer Research Study of Buying Behavior and Trends

Published By: Oracle
Oracle
Published:  Feb 28, 2012

The study asked more than 6,500 consumers across the U.K., Spain, Germany, France, and Benelux about their satisfaction, likes and dislikes, common frustrations, and spending habits related to online shopping. The research shows marked differences in buying behaviors among the countries surveyed and highlights clear areas where retailers can improve the online shopping experience they offer to customers.



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